Thinking of Selling? Here’s What the Listing Process Really Looks Like

Selling your Bear Lake property is a big decision—and whether it’s a vacation home, full-time residence, or rental property, we’re here to make the process smooth, strategic, and successful. Here’s a breakdown of how we take you from “thinking about it” to “sold.”

Initial Chat
We’ll start with a no-pressure conversation to learn more about your goals, timeline, and property. Is this a long-time family cabin you’re ready to pass on? A short-term rental you’re no longer using? Whatever your reason, we’ll provide honest feedback on market conditions and answer all your questions so you feel informed from the very beginning.

Strategic Pricing
Setting the right price is one of the most important steps in selling a home. We’ll prepare a custom Comparative Market Analysis (CMA) using similar homes in Bear Lake. We’ll factor in your property’s unique features, location, and condition. Then, we’ll recommend a pricing strategy based on your goals—whether that’s attracting multiple offers quickly or maximizing top dollar with a specific buyer in mind.

Home Preparation + Staging Guidance
You don’t need to remodel your home to get it sold—but small updates can make a big impact. We’ll walk through your home and provide tips to improve the way it shows—think decluttering, simple repairs, or freshening up outdoor spaces. We also work with professional stagers and cleaners if you want a little extra help getting everything ready for the spotlight.

Professional Photography + Marketing Launch
This is where we really go to work. We coordinate professional photography (a non-negotiable in today’s market) to make your property shine online and in print. Then we launch a full marketing plan: your listing goes live on the MLS, syndicated across major platforms like Zillow and Realtor.com, and shared across our social media, email lists, and  networks. We can create buzz before it even hits the market!

Showings + Open Communication
Once your listing is live, we handle all showing requests and work with buyers and their agents to schedule viewings at times that are convenient for you. We provide you with regular updates on interest, feedback from showings, and any changes in market activity. You’ll never feel in the dark—we’re in touch every step of the way.

Offers + Negotiation
When offers come in, we’ll walk you through each one, explain the fine print, and help you evaluate which terms best meet your needs. It’s not always about the highest price—things like timing, contingencies, and financing matter too. We negotiate on your behalf to get the best possible deal and protect your interests.

Under Contract to Closing
Once you're under contract, we help guide you through the final steps: inspections, appraisals, paperwork, and any necessary negotiations along the way. We coordinate with the buyer’s agent, title company, and other professionals to keep everything moving forward smoothly. Our job is to reduce stress and make sure nothing falls through the cracks.

Selling a home—especially in a vacation market like Bear Lake—requires a local expert who knows the area, the buyers, and how to market to them. We’ve been part of this community for over 20 years, and we’re here to help you get it done right!